Advertising principles and problems /

by Kroeger, Arthur 1908-1988, Kroeger, Arthur 1908-1988, Dirksen, Charles J. 1912-1988
Published 1960

Principios y problemas de la publicidad /

by Dirksen, Charles J. 1912-1988, Dirksen, Charles J. 1912-1988, Kroeger, Arthur 1908-1988
Published 1978

Advertising : principles and management cases /

by Dirksen, Charles J. 1912-1988, Dirksen, Charles J. 1912-1988, Kroeger, Arthur 1908-1988, Nicosia, Franco M.
Published 1983