APA Citation

Kotler, P. (1991). Fundamentos de mercadotecnia (2. ed.). México: Prentice-Hall.

Chicago Style Citation

Kotler, Philip. Fundamentos De Mercadotecnia. 2. ed. México: Prentice-Hall, 1991.

MLA Citation

Kotler, Philip. Fundamentos De Mercadotecnia. 2. ed. México: Prentice-Hall, 1991.

Warning: These citations may not always be 100% accurate.