Kotler, P. (1995). Manual de la mercadotecnia. México: Prentice-Hall.
Chicago Style CitationKotler, Philip. Manual De La Mercadotecnia. México: Prentice-Hall, 1995.
MLA CitationKotler, Philip. Manual De La Mercadotecnia. México: Prentice-Hall, 1995.
Warning: These citations may not always be 100% accurate.