Kotler, P., & Armastrong, G. (2003). Fundamentos de marketing (6. ed.). México: Peason educación.
Chicago Style CitationKotler, Philip, and Gary Armastrong. Fundamentos De Marketing. 6. ed. México: Peason educación, 2003.
MLA CitationKotler, Philip, and Gary Armastrong. Fundamentos De Marketing. 6. ed. México: Peason educación, 2003.
Warning: These citations may not always be 100% accurate.