APA Citation

Peter, J. P., & Olson, J. C. (2006). Comportamiento del consumidor y estrategia de marketing. (7. ed.). México: Mc Graw-Hill.

Chicago Style Citation

Peter, J. Paul, and Jerry C. Olson. Comportamiento Del Consumidor Y Estrategia De Marketing. 7. ed. México: Mc Graw-Hill, 2006.

MLA Citation

Peter, J. Paul, and Jerry C. Olson. Comportamiento Del Consumidor Y Estrategia De Marketing. 7. ed. México: Mc Graw-Hill, 2006.

Warning: These citations may not always be 100% accurate.