Administración de mercado : estrategias y programas /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | Spanish |
| Published: |
México :
McGraw Hill ,
1988
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| Subjects: |
| Item Description: | Título original: Marketing mangement : strategies and programs. |
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| Physical Description: | 440 p. ; 23 cm. |
| Bibliography: | Incluye bibliografías |
| ISBN: | 0070489203 |