APA Citation

Taylor, W. J., López-Ballori, E., & Shaw, R. T. (1977). Fundamentos de mercadeo. Cincinati, Ohio: South-Western.

Chicago Style Citation

Taylor, Weldon J., Eduardo López-Ballori, and Roy T. Shaw. Fundamentos De Mercadeo. Cincinati, Ohio: South-Western, 1977.

MLA Citation

Taylor, Weldon J., Eduardo López-Ballori, and Roy T. Shaw. Fundamentos De Mercadeo. Cincinati, Ohio: South-Western, 1977.

Warning: These citations may not always be 100% accurate.