Ries, A., & Trout, J. (1988). La guerra de la mercadotecnia (1a. ed.). México: McGraw-Hill.
Chicago Style CitationRies, Al, and Jack Trout. La Guerra De La Mercadotecnia. 1a. ed. México: McGraw-Hill, 1988.
MLA CitationRies, Al, and Jack Trout. La Guerra De La Mercadotecnia. 1a. ed. México: McGraw-Hill, 1988.
Warning: These citations may not always be 100% accurate.