Kotler, P., & Armstrong, G. (1989). Mercadotecnia (3a. ed.). México, D.F.: Prentice-Hall Hispanoamericana.
Chicago Style CitationKotler, Philip, and Gary Armstrong. Mercadotecnia. 3a. ed. México, D.F.: Prentice-Hall Hispanoamericana, 1989.
MLA CitationKotler, Philip, and Gary Armstrong. Mercadotecnia. 3a. ed. México, D.F.: Prentice-Hall Hispanoamericana, 1989.
Warning: These citations may not always be 100% accurate.