La investigación de mercados en un entorno de marketing /

Bibliographic Details
Main Author: Dillon, William R.
Other Authors: Firtle, Neil H., Madden, Thomas J.
Format: Book
Language:Spanish
Published: Madrid : McGraw-Hill , 1997
Edition:3a. ed.
Subjects:
Description
Item Description:Título original: Marketing research in a marketing environment
Physical Description:735 p. : il. ; 24 cm.
ISBN:8448108450