Canales de marketing y distribución comercial : un enfoque de administración de relaciones /

Bibliographic Details
Main Author: Pelton, Lou E.
Other Authors: Lumpkin, James R., Strutton, David
Format: Book
Language:Spanish
Published: México : McGraw-Hill Interamericana, 2005.
Edition:2. ed.
Subjects:
Description
Item Description:Título original: Marketing channels: a relationship management approach
Physical Description:xii, 580 páginas : ; 24 cm.
ISBN:9789701050897