McCarthy, E. J., & Perreault, W. D. (1999). Marketing: Un enfoque global (13a. ed.). México: McGraw-Hill Interamericana.
Chicago Style CitationMcCarthy, E. Jerome, and William D. Perreault. Marketing: Un Enfoque Global. 13a. ed. México: McGraw-Hill Interamericana, 1999.
MLA CitationMcCarthy, E. Jerome, and William D. Perreault. Marketing: Un Enfoque Global. 13a. ed. México: McGraw-Hill Interamericana, 1999.
Warning: These citations may not always be 100% accurate.