Marketing 1x1 : cada cliente es un mercado /
| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | Spanish |
| Published: |
Barcelona :
Norma ,
2000
|
| Subjects: |
| LEADER | 00803nam a22002171a 4500 | ||
|---|---|---|---|
| 001 | UNA01000065698 | ||
| 005 | 20120328192113.0 | ||
| 008 | 080728s2000 000 0 spa d | ||
| 020 | |a 9580458278 | ||
| 040 | |a Sistema de Bibliotecas de la Universidad Nacional de Costa Rica | ||
| 082 | 0 | 4 | |a 658.804 |b M345m |
| 245 | 0 | 0 | |a Marketing 1x1 : |b cada cliente es un mercado / |c compilado por James H. Gilmore y B. Joseph Pine II ; tr. Adriana Arias de Hassan |
| 260 | |a Barcelona : |b Norma , |c 2000 | ||
| 300 | |a 265 p. ; |c 23 cm. | ||
| 500 | |a Título original: Markets of one : creating customer-unique value through mass customization | ||
| 650 | 0 | 4 | |a COMERCIALIZACION |
| 650 | 0 | 4 | |a CONSUMIDORES |
| 650 | 0 | 4 | |a INDIVIDUALIDAD |
| 650 | 0 | 4 | |a ADMINISTRACION |
| 700 | 1 | |a Gilmore, James H., |d 1959- | |
| 700 | 1 | |a Pine, B. Joseph | |