Comportamiento del consumidor : repercusiones en la estrategia de marketing /
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | Spanish |
| Published: |
Santafé de Bogotá :
McGraw Hill Interamericana ,
1997
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| Subjects: |
| Item Description: | Otras editoriales: Delaware, EUA : Addison-Wesley Iberoamericana, 1994 (BJGM) |
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| Physical Description: | xvolmenes, 683 páginas : ilustraciones ; 25 cm. |
| ISBN: | 9586007502 |