Administración de la mercadotecnia /

Bibliographic Details
Main Author: Czinkota, Michael R.
Other Authors: Kotabe, Masaaki
Format: Book
Language:Spanish
Published: Australia : Thomson , 2001
Edition:2a. ed.
Subjects:
Description
Item Description:Título original: Marketing management
Physical Description:600 p. : il. ; 25 cm.
ISBN:9706860452