APA Citation

Kotabe, M., & Helsen, K. (2002). Marketing global marketing. México: Limusa.

Chicago Style Citation

Kotabe, Masaaki, and Kristiaan Helsen. Marketing Global Marketing. México: Limusa, 2002.

MLA Citation

Kotabe, Masaaki, and Kristiaan Helsen. Marketing Global Marketing. México: Limusa, 2002.

Warning: These citations may not always be 100% accurate.