Venda lo invisible : la mercadotecnia de los servicios intangibles /
| Main Author: | |
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| Format: | Book |
| Language: | Spanish |
| Published: |
México :
Pearson Educación ,
1998
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| Subjects: |
| Item Description: | Título original: Selling the invisible |
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| Physical Description: | xxi, 158 páginas ; 23 cm. |
| ISBN: | 0446520942 |