Lambin, J. (1995). Marketing estratégico (3a. ed.). Madrid: McGraw-Hill.
Chicago Style CitationLambin, Jean-Jacques. Marketing Estratégico. 3a. ed. Madrid: McGraw-Hill, 1995.
MLA CitationLambin, Jean-Jacques. Marketing Estratégico. 3a. ed. Madrid: McGraw-Hill, 1995.
Warning: These citations may not always be 100% accurate.