Las 22 leyes inmutables de la marca : cómo convertir un producto o un servicio en una marca mundial /
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| Format: | Book |
| Language: | Spanish |
| Published: |
México :
McGraw-Hill ,
2001
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| Series: | McGraw-Hill de Management
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| Item Description: | Título original: The 22 inmutable laws of branding : how to build a product or service into a world-class brand |
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| Physical Description: | 196 p. ; 21 cm. |
| ISBN: | 9701031245 |