APA Citation

Kotler, P., Bowen, J. T. 1., & Makens, J. C. (2010). Marketing for hospitality and tourism (5th ed.). Boston, MA: Pearson Prentice Hall.

Chicago Style Citation

Kotler, Philip, John T. 1948- Bowen, and James C. Makens. Marketing for Hospitality and Tourism. 5th ed. Boston, MA: Pearson Prentice Hall, 2010.

MLA Citation

Kotler, Philip, John T. 1948- Bowen, and James C. Makens. Marketing for Hospitality and Tourism. 5th ed. Boston, MA: Pearson Prentice Hall, 2010.

Warning: These citations may not always be 100% accurate.