Investigación de mercados /
Main Author: | |
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Other Authors: | |
Format: | Book |
Language: | Spanish |
Published: |
México :
Cengage Learning,
c2011.
|
Edition: | 8. ed. |
Subjects: |
Item Description: | Título original: Marketing research |
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Physical Description: | xxx, ca. 750 páginas : ilustraciones ; 27 cm. |
Bibliography: | Incluye apéndices, notas, glosario e índice analítico |
ISBN: | 9786074815283 |