APA Citation

Schultz, R. L., Burger, P. C., & Zaltman, G. (1975). Cases in Marketing Research. Hinsdale, Illinois US: The Dryden Press.

Chicago Style Citation

Schultz, Randall L., Philip C. Burger, and Gerald Zaltman. Cases in Marketing Research. Hinsdale, Illinois US: The Dryden Press, 1975.

MLA Citation

Schultz, Randall L., Philip C. Burger, and Gerald Zaltman. Cases in Marketing Research. Hinsdale, Illinois US: The Dryden Press, 1975.

Warning: These citations may not always be 100% accurate.