Lamb, C. W., Hair, J. F., & McDaniel, C. (2006). Fundamentos de marketing (4. ed.). México, D.F.: Thomson.
Chicago Style CitationLamb, Charles W.,, Joseph F. Hair, and Carl McDaniel. Fundamentos De Marketing. 4. ed. México, D.F.: Thomson, 2006.
MLA CitationLamb, Charles W.,, Joseph F. Hair, and Carl McDaniel. Fundamentos De Marketing. 4. ed. México, D.F.: Thomson, 2006.
Warning: These citations may not always be 100% accurate.