Comportamiento del consumidor : conceptos y aplicaciones. /

Bibliographic Details
Main Author:	Loudon, David L.
Other Authors:	Della Bitta, Albert J.
Format:	Book
Language:	Spanish
Published:	México : McGraw-Hill, 1995.
Edition:	4.ed.
Subjects:	CONSUMIDORES ASPECTOS PSICOLOGICOS COMPORTAMIENTO DE LOS CONSUMIDORES

Description
Physical Description:	xxiii, 834 páginas : ilustraciones ; 25 cm.
ISBN:	9701006720

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