Cita APA

Trías de Bes, F., & Kotler, P. (2011). Winning at innovation: The A-to-F model (1. ed.). Basingstoke: Palgrave Macmillan.

Citación estilo Chicago

Trías de Bes, Fernando, y Philip Kotler. Winning At Innovation: The A-to-F Model. 1. ed. Basingstoke: Palgrave Macmillan, 2011.

Cita MLA

Trías de Bes, Fernando, y Philip Kotler. Winning At Innovation: The A-to-F Model. 1. ed. Basingstoke: Palgrave Macmillan, 2011.