APA Citation

Trías de Bes, F., & Kotler, P. (2011). Winning at innovation: The A-to-F model (1. ed.). Basingstoke: Palgrave Macmillan.

Chicago Style Citation

Trías de Bes, Fernando, and Philip Kotler. Winning At Innovation: The A-to-F Model. 1. ed. Basingstoke: Palgrave Macmillan, 2011.

MLA Citation

Trías de Bes, Fernando, and Philip Kotler. Winning At Innovation: The A-to-F Model. 1. ed. Basingstoke: Palgrave Macmillan, 2011.

Warning: These citations may not always be 100% accurate.