Joshi, A., & Giménez, E. Decision-driven marketing: : good decision processes break down silos and improve performance.
Chicago Style CitationJoshi, Aditya, and Eduardo Giménez. Decision-driven Marketing: : Good Decision Processes Break Down Silos and Improve Performance.
MLA CitationJoshi, Aditya, and Eduardo Giménez. Decision-driven Marketing: : Good Decision Processes Break Down Silos and Improve Performance.
Warning: These citations may not always be 100% accurate.