APA Citation

Girotra, K., & Netessine, S. Four paths to business model innovation.

Chicago Style Citation

Girotra, Karan, and Serguei Netessine. Four Paths to Business Model Innovation.

MLA Citation

Girotra, Karan, and Serguei Netessine. Four Paths to Business Model Innovation.

Warning: These citations may not always be 100% accurate.