Los 80 conceptos esenciales de marketing de la A a la Z /

Bibliographic Details
Main Author: Kotler, Philip (autor)
Other Authors: Cámara, Dionisio (traductor), Bilbao Sanz, Sergio (traductor)
Format: Book
Language:Multiple
Published: Madrid : Pearson, c2003.
Subjects:
Description
Item Description:Título original: Marketing insights from A to Z, 80 concepts every manager needs to know
Physical Description:xxiii, 179 páginas.
Bibliography:Referencias bibliográficas
ISBN:8420540110