Rust, R. T., & Oliver, R. L. (1994). Service quality: New directions in theory and practice. Thousand Oaks, Calf.: SAGE Publications.
Chicago Style CitationRust, Roland T., and Richard L. Oliver. Service Quality: New Directions in Theory and Practice. Thousand Oaks, Calf.: SAGE Publications, 1994.
MLA CitationRust, Roland T., and Richard L. Oliver. Service Quality: New Directions in Theory and Practice. Thousand Oaks, Calf.: SAGE Publications, 1994.
Warning: These citations may not always be 100% accurate.