APA Citation

Dawar, N., & Bagga, C. K. A better way to map brand strategy.

Chicago Style Citation

Dawar, Niraj, and Charan K. Bagga. A Better Way to Map Brand Strategy.

MLA Citation

Dawar, Niraj, and Charan K. Bagga. A Better Way to Map Brand Strategy.

Warning: These citations may not always be 100% accurate.