Lewis, B. R., & Littler, D. (1999). The Blackwell encyclopedic dictionary of marketing (First published.). Malden, Massachusetts: Blackwell Business.
Chicago Style CitationLewis, Barbara R., and Dale Littler. The Blackwell Encyclopedic Dictionary of Marketing. First published. Malden, Massachusetts: Blackwell Business, 1999.
MLA CitationLewis, Barbara R., and Dale Littler. The Blackwell Encyclopedic Dictionary of Marketing. First published. Malden, Massachusetts: Blackwell Business, 1999.
Warning: These citations may not always be 100% accurate.