The Blackwell encyclopedic dictionary of marketing /
| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Malden, Massachusetts :
Blackwell Business,
1999.
|
| Edition: | First published |
| Subjects: |
| Physical Description: | 274 páginas. |
|---|---|
| Bibliography: | Incluye referencias bibliográficas e índice |
| ISBN: | 9780631214854 |