Lamb, C. W., Hair, J. F., & McDaniel, C. (2013). Marketing (Twelfth edition.). Mason, Ohio: South-Western/Cengage Learning.
Chicago Style CitationLamb, Charles W.,, Joseph F. Hair, and Carl McDaniel. Marketing. Twelfth edition. Mason, Ohio: South-Western/Cengage Learning, 2013.
MLA CitationLamb, Charles W.,, Joseph F. Hair, and Carl McDaniel. Marketing. Twelfth edition. Mason, Ohio: South-Western/Cengage Learning, 2013.
Warning: These citations may not always be 100% accurate.