Marketing /
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio :
South-Western/Cengage Learning,
c2013.
|
| Edition: | Twelfth edition |
| Subjects: |
| Physical Description: | xxiv, 896 páginas en varias paginaciones : ilustraciones a color. |
|---|---|
| Bibliography: | Incluye apéndices, glosario, índice de organizaciones y analítico. |
| ISBN: | 9781111821647 |