Marketing /

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Marketing /

Bibliographic Details
Main Author:	Lamb, Charles W. (autor)
Other Authors:	Hair, Joseph F., 1944- (autor), McDaniel, Carl (autor)
Format:	Book
Language:	English
Published:	Mason, Ohio : South-Western/Cengage Learning, c2013.
Edition:	Twelfth edition
Subjects:	NEGOCIOS COMERCIALIZACION PLANIFICACION ESTRATEGICA PRODUCTOS PROMOCIÓN DE VENTAS VENTAS MERCADO CONSUMIDORES FIJACIÓN DE PRECIOS EMPRESAS TRANSNACIONALES RESPONSABILIDAD SOCIAL

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