Cita APA

Mothersbaugh, D. L., & Hawkins, D. I. (2016). Consumer behavior: Building marketing strategy (Thirteenth edition.). New York: McGraw Hill Education.

Citación estilo Chicago

Mothersbaugh, David L.,, y Del I. Hawkins. Consumer Behavior: Building Marketing Strategy. Thirteenth edition. New York: McGraw Hill Education, 2016.

Cita MLA

Mothersbaugh, David L.,, y Del I. Hawkins. Consumer Behavior: Building Marketing Strategy. Thirteenth edition. New York: McGraw Hill Education, 2016.