APA Citation

Mothersbaugh, D. L., & Hawkins, D. I. (2016). Consumer behavior: Building marketing strategy (Thirteenth edition.). New York: McGraw Hill Education.

Chicago Style Citation

Mothersbaugh, David L.,, and Del I. Hawkins. Consumer Behavior: Building Marketing Strategy. Thirteenth edition. New York: McGraw Hill Education, 2016.

MLA Citation

Mothersbaugh, David L.,, and Del I. Hawkins. Consumer Behavior: Building Marketing Strategy. Thirteenth edition. New York: McGraw Hill Education, 2016.

Warning: These citations may not always be 100% accurate.