Cita APA

Keegan, W. J., & Brill, E. A. (2014). Global marketing management (eighth edition.). New York: Pearson.

Citación estilo Chicago

Keegan, Warren J., y Elyse Arnow Brill. Global Marketing Management. eighth edition. New York: Pearson, 2014.

Cita MLA

Keegan, Warren J., y Elyse Arnow Brill. Global Marketing Management. eighth edition. New York: Pearson, 2014.