APA Citation

Keegan, W. J., & Brill, E. A. (2014). Global marketing management (eighth edition.). New York: Pearson.

Chicago Style Citation

Keegan, Warren J., and Elyse Arnow Brill. Global Marketing Management. eighth edition. New York: Pearson, 2014.

MLA Citation

Keegan, Warren J., and Elyse Arnow Brill. Global Marketing Management. eighth edition. New York: Pearson, 2014.

Warning: These citations may not always be 100% accurate.