APA Citation

Kotler, P., & Armstrong, G. (2018). Principles of marketing (17. edition.). Tamil Nadu, India: Pearson Education.

Chicago Style Citation

Kotler, Philip,, and Gary Armstrong. Principles of Marketing. 17. edition. Tamil Nadu, India: Pearson Education, 2018.

MLA Citation

Kotler, Philip,, and Gary Armstrong. Principles of Marketing. 17. edition. Tamil Nadu, India: Pearson Education, 2018.

Warning: These citations may not always be 100% accurate.