APA Citation

Lamb, C. W., Hair, J. F., & McDaniel, C. (2021). MKTG: Principles of marketing. (13th Edition.). Boston, MA: Cengage Learning.

Chicago Style Citation

Lamb, Charles W.,, Joseph F. Hair, and Carl McDaniel. MKTG: Principles of Marketing. 13th Edition. Boston, MA: Cengage Learning, 2021.

MLA Citation

Lamb, Charles W.,, Joseph F. Hair, and Carl McDaniel. MKTG: Principles of Marketing. 13th Edition. Boston, MA: Cengage Learning, 2021.

Warning: These citations may not always be 100% accurate.