Armstrong, G., & Kotler, P. (2015). Marketing: An introduction (Twelfth edition.). Boston: Pearson.
Chicago Style CitationArmstrong, Gary,, and Philip Kotler. Marketing: An Introduction. Twelfth edition. Boston: Pearson, 2015.
MLA CitationArmstrong, Gary,, and Philip Kotler. Marketing: An Introduction. Twelfth edition. Boston: Pearson, 2015.
Warning: These citations may not always be 100% accurate.