This is service design doing, applying service design thinking in the real world : a practitioners' handbook - Stickdorn, Marc; Lawrence, Adam; Hormess, Markus Edgar; Schneider, Jakob (Sebastopol, CA : O'Reilly, 2018)
Keywords: DISEÑO; CLIENTES; MÉTODOS; SERVICIO AL CLIENTE; EMPRENDEDURISMO; ESTUDIOS DE CASOS; NEGOCIOS; MANUALES