Marketing : an introduction /

Bibliographic Details
Main Author: Armstrong, Gary (autor)
Other Authors: Kotler, Philip (autor), Opresnik, Marc O. (autor)
Format: Book
Language:English
Published: Harlow, England : Pearson, 2020.
Edition:Fourteenth edition
Subjects:
Description
Physical Description:676 páginas : ilustraciones a color.
Bibliography:Incluye referencias: páginas 635-657, apéndices, glosario e índice
ISBN:9781292294865