Marketing management /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Pearson,
2016.
|
| Edition: | 15th edition |
| Subjects: |
| Physical Description: | 714 páginas : ilustraciones a color. |
|---|---|
| Bibliography: | Incluye apéndices, glosario e índice |
| ISBN: | 9781292092621 |