Cita APA

Cheverton, P. ‎. 1. ,. (2004). Key marketing skills: Strategies, tools and techniques for marketing success (2nd edition.). [London, United Kingdom?]: Kogan Page.

Citación estilo Chicago

Cheverton, Peter,‏ ‎ 1959-. Key Marketing Skills: Strategies, Tools and Techniques for Marketing Success. 2nd edition. [London, United Kingdom?]: Kogan Page, 2004.

Cita MLA

Cheverton, Peter,‏ ‎ 1959-. Key Marketing Skills: Strategies, Tools and Techniques for Marketing Success. 2nd edition. [London, United Kingdom?]: Kogan Page, 2004.