Marketing /

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Marketing /

Bibliographic Details
Main Author:	Kerin, Roger A., 1947- (autor)
Other Authors:	Hartman, Stephen W. (autor), Amador Araujo, María de Lourdes (traductora)
Format:	Book
Language:	Spanish
Published:	Ciudad de México : McGraw Hill, c2023.
Edition:	Decimosexta edición
Subjects:	COMERCIALIZACIÓN PERCEPCIÓN ADMINISTRACIÓN ESTRATEGIAS PUBLICIDAD CONSUMIDORES ESTUDIOS DE MERCADO

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