Record Citations

APA Citation

Kotler, P., Kartajaya, H., & Setiawan, I. (2023). Marketing 4.0 (Quinta edición.). Madrid, España: LID.

Chicago Style Citation

Kotler, Philip, Hermawan Kartajaya, and Iwan Setiawan. Marketing 4.0. Quinta edición. Madrid, España: LID, 2023.

MLA Citation

Kotler, Philip, Hermawan Kartajaya, and Iwan Setiawan. Marketing 4.0. Quinta edición. Madrid, España: LID, 2023.

Warning: These citations may not always be 100% accurate.