Cita APA

Pitt, L., Berthon, P., Parent, M., & Steyn, P. G. Event sponsorship and ambush marketing: Lessons from the Beijing Olympics.

Citación estilo Chicago

Pitt, Leyland, Pierre Berthon, Michael Parent, y Peter G. Steyn. Event Sponsorship and Ambush Marketing: Lessons From the Beijing Olympics.

Cita MLA

Pitt, Leyland, Pierre Berthon, Michael Parent, y Peter G. Steyn. Event Sponsorship and Ambush Marketing: Lessons From the Beijing Olympics.